Engineering, not just design
We ship real apps, integrations and automations — not just a new coat of paint on a theme.
01/About
A Shopify engineering studio, not a website shop.
Forgify builds custom Shopify apps, conversion systems and automations for brands that have outgrown generic plugins. Based in Zürich, Switzerland, working with serious e-commerce teams across Europe.
02 — Why we exist
Most Shopify stores don't need more apps. They need better systems.
Growing stores accumulate plugins, manual workflows and tracking they no longer trust. Each one solves a small problem and adds a little weight. Eventually the store is slow, the data is messy, and the team spends its days on exports instead of growth.
We replace that sprawl with engineering: private apps that match your workflow, automations that remove manual steps, and dashboards that show the truth. The goal isn't a prettier website — it's a store that makes and keeps more money with less friction.
We're deliberately Shopify-only. Going deep on one platform is what lets us ship reliable apps to Shopify's standards instead of generic agency work.
01
Outcomes over output
We measure success in revenue protected and time returned — not pixels shipped.
02
Honest about what’s real
We label demo cases as demos and never invent client numbers to win a deal.
03
Standards, not shortcuts
Minimal scopes, verified webhooks, clean data. The unglamorous parts done right.
04
Small, senior, accountable
You work directly with the people building — no account-manager telephone game.
03 — Founder
Founder-led Shopify engineering.
Forgify is led hands-on by its founder — Shopify engineering, automation and custom app development, based in Switzerland.
The focus is narrow on purpose: building maintainable commerce systems for serious operators, working directly with the people who run the store rather than through layers of account management.
Zürich · Switzerland · Shopify & Shopify Plus
04 — What we won't do
Clear lines we won't cross.
The same standards are documented on our Trust & Security page.
No fake client results or invented numbers
No unnecessary rebuilds when the current store is fine
No custom code where Shopify-native already does the job
No broad access scopes without a clear reason
No autonomous AI actions without human guardrails
No vague fixed quote before we understand the workflow
05 — Company details
The essentials, on record.
- Location
- Zürich, Switzerland
- Contact
- contact@forgify.ch
- Focus
- Shopify & Shopify Plus engineering
- Engagement
- NDA-friendly; no Shopify admin access needed for the first diagnostic
- Legal entity
- Registration details shared on request.
06 — Working principles
How we build.
- Shopify-native where possible
- Minimal scopes
- Maintainable architecture
- Clear documentation
- Measurable business logic
- No fake outcomes
- No unnecessary custom code
07 — Why us
Why brands pick a studio over another freelancer.
Business-first
Every engagement starts from where revenue and time are leaking, then works back to the build.
Shopify-native
We work to Shopify’s API, security and app standards — minimal scopes, required webhooks, clean data.
Measured, not assumed
We instrument what we ship so you can see impact instead of taking our word for it.
Stop guessing where revenue leaks.
Request a Shopify audit. We’ll show you the highest-impact fixes before you commit to a build.