Insights

Shopify systems and the case for custom.

No hype, no ‘we’re passionate’. Just practical thinking for founders and e-commerce teams who want their store to make and keep more money.

When a Shopify CRO Audit Pays for Itself

A practical way to decide whether a Shopify CRO audit is worth funding, using traffic, funnel evidence, measurement confidence and implementation capacity.

Conversion2 min read

Shopify Flow ou automatisation sur mesure : comment choisir ?

Les critères pour choisir entre Shopify Flow et une automatisation sur mesure selon la complexité, les systèmes externes, les erreurs et le besoin de suivi.

Automation2 min read

Shopify ERP Integration Schweiz: Abacus, Bexio und Dynamics richtig planen

Ein Entscheidungsleitfaden für Shopify ERP Integrationen in der Schweiz: Datenhoheit, Events, Fehlerfälle, Reconciliation und Betrieb.

Integrations2 min read

Shopify Agentur oder Freelancer in der Schweiz: Was passt wann?

Ein sachlicher Vergleich von Shopify Agentur, Freelancer und spezialisiertem Engineering-Partner für Schweizer Shops.

Agencies2 min read

Custom Shopify App Maintenance After Launch: What You Actually Need

A practical maintenance model for private Shopify apps: API versions, webhooks, monitoring, security, recovery and ownership after launch.

Engineering3 min read

Combien coûte une application Shopify sur mesure en Suisse ?

Les postes qui déterminent le prix d’une application Shopify privée en Suisse, avec des fourchettes CHF, les coûts après lancement et une méthode de cadrage.

Apps2 min read

Shopify Flow vs Custom Automation: When Flow Is Not Enough

Where Shopify Flow shines and where it quietly breaks down — branching, external systems, data transforms, rate limits and observability — plus clear criteria for moving to custom, webhook-driven automation.

Automation5 min read

Shopify ERP Integration Switzerland: Abacus, Bexio and Dynamics

What a Shopify ERP integration with Abacus, Bexio or Microsoft Dynamics actually involves in Switzerland — the system-of-record question, what breaks, and the patterns that keep order and stock sync reliable.

Integrations6 min read

Shopify App Entwicklung Schweiz: Preise, Ablauf und Risiken

Was eine individuelle Shopify App in der Schweiz wirklich kostet — ehrliche CHF-Spannen, der Ablauf von Audit bis Launch und die Risiken, die Projekte teuer machen.

Apps6 min read

Shopify ERP Integration: What Breaks, What to Automate and What to Avoid

A field guide to integrating Shopify with an ERP — what breaks in naive builds, what to sync, and the queues, idempotency and monitoring that keep it stable.

Integrations6 min read

Why your Shopify store doesn’t need more apps — it needs better systems

Most stores plateau because they bolt on apps instead of fixing systems. Here is how to diagnose the difference and build durable foundations.

Systems5 min read

Shopify Functions Explained for Founders

A plain-English guide to Shopify Functions — server-side custom logic for discounts, shipping and checkout — why it replaces apps, and when to use it.

Engineering5 min read

When to Replace Shopify Plugins With a Custom App

How to tell when stacked Shopify plugins are costing more than they're worth — the signals, a decision framework, and how to migrate safely.

Apps5 min read

How Much Does a Custom Shopify App Cost in 2026?

What drives the cost of a custom Shopify app in 2026 — scope, integrations, data, Functions and maintenance — with honest CHF ranges and caveats.

Apps4 min read

Private Shopify apps vs public apps: when custom wins

A practical guide to custom (private) Shopify apps versus public App Store apps, and how to decide which one fits a serious store.

Custom Apps4 min read

Shopify App Development in Switzerland: Costs, Process and Examples

What custom Shopify app development actually involves in Switzerland — realistic CHF ranges, the build process end to end, and concrete examples.

Apps5 min read

How to find revenue leaks in a Shopify store

A diagnostic method for finding where a Shopify store quietly loses revenue — from PDP to checkout to tracking — without guessing.

Conversion4 min read

What to automate in a growing Shopify store

A practical guide to what to automate first in a scaling Shopify store — and what to leave alone — so operations don't break under growth.

Automation4 min read

The hidden cost of too many Shopify plugins

App subscriptions are the visible cost. The real price of too many Shopify plugins is paid in speed, reliability, and every future change.

Engineering4 min read

Shopify GraphQL, webhooks and custom dashboards explained for founders

A plain-language guide for founders to Shopify's GraphQL Admin API, webhooks, and custom dashboards — what they are and why they matter.

Engineering4 min read

Topics

Every thread here maps to work we actually do. Go deeper on the service behind the writing.

Apps · Custom Apps · Systems · EngineeringCustom Shopify app development AutomationShopify automation for operations IntegrationsShopify ERP integration ConversionShopify CRO & revenue-leak audit AgenciesWhite-label Shopify development

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