Product page issues
Weak hierarchy, buried trust signals, unclear variants and slow media that stall the decision to add to cart.
PDP
Shopify CRO Audit · Conversion diagnostics
Shopify conversion audit for stores leaking revenue
A structured diagnostic that finds where a store quietly loses revenue — product pages, mobile UX, checkout friction, tracking, app bloat and Core Web Vitals — delivered as a ranked action plan you own.
Best for
Shopify stores already generating revenue, usually CHF 30k+/month, with app bloat, manual operations, unreliable tracking, ERP friction or Shopify Plus complexity.
Typical entry point
Free scan → paid audit → focused sprint → optional retainer.
Starting range
Free scan available. Paid audits usually range from CHF 300–800.
01 — The premise
Where a store quietly leaks revenue.
A revenue leak, defined plainly.
A revenue leak is any point in your store where a visitor who intended to buy quietly falls away — a slow product page, a confusing variant selector, a checkout that asks for too much, or analytics that under-report so you optimise the wrong thing. The traffic already arrived; the leak is the gap between that intent and the completed order.
Most leaks are invisible day to day because nothing breaks. The page loads, the cart works, orders come in. What you don't see is the percentage of qualified visitors who hesitate, mis-tap on mobile, or abandon at a friction point that a structured review would surface immediately.
A CRO audit makes those leaks visible and ranks them. Instead of guessing or copying generic best practices, you get an evidence-based view of where your specific store loses people — and a prioritised plan of changes designed to improve how many of your existing visitors convert.
02 — Where leaks hide
Six places revenue slips away.
The audit inspects each of these systematically — these are the areas where leaks most often hide.
Mobile UX issues
Cramped tap targets, awkward sticky bars and layout shift on the devices where most of your traffic actually browses.
Mobile
Checkout friction
Unnecessary steps, limited payment methods and surprise costs that turn intent into abandoned carts.
Checkout
Tracking problems
Misfired events, duplicated pixels and consent gaps that under-report conversions and corrupt your decisions.
Analytics
App bloat & performance
Overlapping apps injecting scripts that slow the store, conflict with each other and add cost without value.
App stack
Slow pages / Core Web Vitals
Poor LCP, layout shift and sluggish interaction that quietly suppress conversion and search visibility.
Web Vitals
03 — Deliverables
What lands in your inbox.
The paid audit is delivered as a written, prioritised package you own and can hand to any developer.
Funnel reviewCore Web VitalsCheckoutMobile UXTrackingApp stack
- Revenue leak report
- A clear write-up of each identified leak, where it sits in the funnel and why it likely costs conversions.
- App stack review
- An inventory of installed apps, their performance cost and overlaps — flagged for keep, replace or remove.
- Tracking review
- An assessment of analytics, events and pixels so the numbers you optimise against can be trusted.
- CRO priorities
- Issues ranked by likely impact against implementation effort, so you fix the highest-value items first.
- Implementation roadmap
- A sequenced plan any team can execute — no lock-in, no dependency on us to act on it.
- Optional Loom walkthrough
- A recorded screen walkthrough of the findings, so the reasoning is clear to founders and developers alike.
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04 — Two ways in
Free leak scan, or paid revenue audit.
Start light or go deep. The free scan tells you whether a full audit is worth it; the paid audit is the complete diagnostic.
- Free 5-point leak scan
- A quick, low-friction look at five common high-impact problems. It surfaces whether your store has obvious leaks worth investigating — a no-cost entry point, not a full report.
- Paid revenue audit
- The complete diagnostic across product pages, checkout, tracking, app stack, mobile UX and Core Web Vitals, delivered as a written report and ranked action plan.
- Pricing
- CHF 300–800 depending on store complexity — catalogue size, app stack and custom code. A cautious, fixed scope confirmed before we start, with no performance guarantees.
- Who each suits
- The scan suits stores testing the waters; the paid audit suits stores ready to act on a prioritised plan and invest in the highest-value fixes first.
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05 — FAQ
Questions before booking an audit.
A conversion rate optimisation (CRO) audit is a structured diagnostic of your store that looks for the specific places where visitors drop off before buying — product pages, mobile UX, checkout, tracking and performance. The output is a ranked list of issues and fixes, prioritised by likely impact and effort, designed to improve how many of your existing visitors convert.
Related
Shopify automation for orders & operationsServiceCustom Shopify app development in SwitzerlandServiceShopify agency in ZürichServiceRevenue leak dashboard demo buildDemo LabHow to find revenue leaks in a Shopify storeInsightFree 5-point Shopify leak scanFree scanExample Shopify revenue leak scan reportExample
Find the leaks before you spend on more traffic.
Start with a free 5-point scan, or book the full revenue audit. Either way you leave with a clear, prioritised view of where your store loses sales.