Customer-specific pricing
Per-account price lists and discounts, applied automatically at login.
Pricing
Demo Lab · concept build
Custom Shopify B2B wholesale portal for repeat buyers
A demo build for wholesale operations that have outgrown email orders and manual re-keying — gated pricing, fast reordering and automatic export to fulfilment.
Demo LabThis is a concept / prototype build — illustrative architecture, not a guaranteed result or a named client.
Illustrative architecture
Login
Account pricing
Reorder
Approval
ERP sync
Illustrative architecture — concept build, not a client system.
01 — The mess
Why B2B Shopify workflows get messy.
Wholesale buyers email orders; someone re-keys them into Shopify by hand; pricing lives in a spreadsheet; and the warehouse finds out by forwarded email. Every step is manual, slow and easy to get wrong.
A B2B portal turns that into self-serve: each account sees its own pricing and catalogue, reorders in a click, and orders flow straight to fulfilment — with approvals where the business needs them.
02 — What it does
Self-serve wholesale, done right.
Quick reordering
Repeat buyers reorder from history in a click instead of rebuilding carts.
Reorder
Account-based access
Gated catalogues so each account only sees what it's allowed to buy.
Access
Approval workflows
Order thresholds and sign-off steps that match how the business buys.
Approvals
ERP sync
Inventory, pricing and orders kept consistent with the system of record.
ERP
03 — Plus vs custom
Shopify Plus B2B vs a private app.
Sometimes Plus B2B is enough; sometimes the workflow needs a private app. The right answer depends on your pricing and approval rules.
- 01Shopify Plus B2B
- Strong native company/location and price-list features for standard cases.
- 02Private app
- When approvals, ERP rules or catalogue logic exceed what native B2B expresses.
- 03Hybrid
- Often Plus B2B plus a thin custom layer for the parts that are specific to you.
- 04Integration
- Either way, reliable ERP/fulfilment sync is what removes the manual middle.
04 — Who it's for & scope
Who this is for.
Best for brands with a real wholesale channel — repeat buyers, per-account pricing and email-driven orders that have outgrown manual re-keying. Typical scope: a custom B2B build, cautiously CHF 8,000–25,000+ depending on pricing rules, approvals and ERP sync.
Wholesale & distribution
Teams processing recurring B2B orders that should be self-serve instead of email + spreadsheet.
Audience
Per-account complexity
Where pricing, catalogue access or approvals differ by customer beyond what native B2B expresses.
Fit
ERP-connected
Stores that need pricing, stock and orders kept consistent with a system of record.
Systems
05 — What we would measure
Instrumented from day one.
We don't promise numbers we haven't earned. These are the metrics we'd wire up so the build's value is measured, not assumed.
Operational time saved per order — minutes removed from each wholesale order.
Manual re-keying eliminated — orders that no longer pass through a spreadsheet by hand.
Reorder rate — how often buyers self-serve a repeat order instead of emailing.
ERP sync success/failure rate — reliability of two-way pricing, stock and order sync.
Order error rate — mistakes from manual entry, watched before versus after.
FAQ
Questions about this build.
No — it's a demo / concept build showing the approach. We'd scope a version around your accounts, pricing rules and ERP from a short audit.
Build something like this.
We'll scope a version tailored to your store from a short audit — architecture, integrations and edge cases included.