A B2B Shopify store taking wholesale orders by email and re-keying them into Shopify by hand. Pricing lived in spreadsheets and the warehouse learned about orders via forwarded messages — slow, error-prone and impossible to scale.
B2B / Wholesale · Demo case — sample project
B2B Shopify store
A B2B Shopify store taking wholesale orders by email and re-keying them into Shopify by hand. Pricing lived in spreadsheets and the warehouse learned about orders via forwarded messages — slow, error-prone and impossible to scale.
Wholesale orders were placed and processed manually, with exports passed around by email.
Built a B2B ordering portal and an internal app with automatic export to fulfilment — removing the manual middle steps.
04 — Diagnostic
What the audit would surface.
- 01Wholesale orders placed by email, re-entered manually into Shopify.
- 02Customer-specific pricing maintained in spreadsheets.
- 03No self-serve reordering for repeat buyers.
- 04Fulfilment notified informally, with no reliable export.
05 — Proposed architecture
How we’d build it.
- 01A gated B2B portal with per-account pricing and catalogue access.
- 02Quick reordering from order history.
- 03An internal app that exports orders to fulfilment automatically.
- 04Webhooks + a queue for reliable, retried order processing.
Private appApp BridgeGraphQL Admin APIWebhooks + queue
06 — Implementation roadmap
Audit
Map accounts, pricing rules, approvals and the ERP/fulfilment touchpoints.
Portal
Build gated pricing, catalogue access and reordering.
Integrate
Automate export to fulfilment with queues and logging.
Potential impact & risks
Estimated impact: meaningful operational time saved per order cycle. (Illustrative — your numbers will differ.)
- — Per-account pricing rules must be modelled carefully to avoid errors.
- — Queue and retry logic needs monitoring so no order is silently lost.
- — Access gating must be tested so accounts only see permitted products.
This is a demo case — sample project. Figures are illustrative and not a guaranteed result — your numbers will depend on your store, traffic and market.
Want a build like this — measured for your store?
Start with an audit. We’ll tell you whether the opportunity justifies the build.